There is no doubt that these days significance of international brands and their products are becoming very popular. However, the question : Are these multinational organisations are affectingaffecting our lives detrimentally? IsThis is considered one of the most controversial issues today. In this essay, I am going to examine this phenomenon from both viewpoints.

On one side of the argument, there are people who argue that the benefits considerably outweigh the disadvantages. The main reason for believing this is having a uniform standard in products will increase the reliability and consistency. Mcdonald'sMcDonald's, for example, will guarantee having tasty fries and burgers almost everywhere. Moreover, Itit is also possible to say that products by multiregional companies usually bring more unique items which could not be possibly provided by national ones. One good illustration of this is Microsoft. It has got the latest of technology and products such as Windows and XBoxXbox, which cannot be delivered internationally except itself.

On the other hand, it is also possible to consider it with the opposing case. It is often argued that, in fact, these gigantic organisations erode national production and dominate over the market. People often have this opinion because wherever as such companies launch in a specific region, it competes with the national market aggressively withand their bigger marketing budgets, which eventually kill the national players.

A second point is that the local cultures get affected with the simi-uniformsemi-uniform brand of international companies. A particularly good example here is fast food companies; they mostly reflect the americanAmerican culture which directly have effects on other cultures like Asian or Arab cultures as people eventually eat ofat these restaurants more and more.
As we have seen, there are no easy answers to this question. On balance, however, I tend to believe that these international organisations and their products lessenslessen our life's quality due to their economic and cultural impacts.