This helps the company successfully and efficiently develop its activities, establish itself in the market, and to attract consumers. In order for the image formed by the organization to be positive, the manager must develop it purposefully and consistently, using supportsupporting elements. A properly formed image brings economic growth to an organization. The outer image of the organization iseffects the opinion of staff-members and consumers about the corporiation, acorporation. A positive outer corporate identity aluurelures more clients, moreover. Moreover, it leads to good feedback about the institution and motivates employees to work and acomplishaccomplish results that will bring success to the organization. Relevance of the topic - inIn order to stand out from each otherone another and maintain a good position in the market, companies should try to shape their image in various ways, create a unique style conducive to it, and express their achievements and promising future plans to the public. Job problem - theThe formation of a sufficiently strong and stable image of the company does not always give the company a competitive advantage and promotescan promote a negative attitude of consumers. The aim of the work is to analyze the process of image formation in UAB "Dovara" and to submit proposals for image improvement. The theoretical part of the work, "Concepts of organizationorganizational image formation," presents interpretations of image concepts, types and models of organization image formation, assumptions of organizationorganizational image creation. In “Elements of theto support the complex in the process of image formation” we- We present the elements of support, advertising, promotion of purchases and sales, and public relations. The analytical part of the work “Image formation in UAB Dovara," presents the characteristics of the organization, describes the research methodology and organization, and presents the research results and their analysis. The project part, “Opportunities for improving the image formed by the organization,” provides suggestions and recommendations for improving the image of the company.