Businesses use advertisements to reach potential customers. By catering to the interestinterests of a variety of specific groups, advertisement teams persuade consumers to buy a company’s product.
Using a blend of rhetorical analysis and some personal information, advertisement teams craft the “perfect” commercials for the product. The advertisement industry is an essential part of business in America and has been since the 1920s. The industry always seems to be changing, trying to conform to the consumersconsumers' current favorite interest and so has become a reflection of American Society. Considering advertisements can represent different points in history, we will analyze Johnson and Johnson& Johnson's use of Kairos to sell Baby Powder and become a part of the American familylife.
Johnson and& Johnson areis a large American pharmaceutical company that has been around since 1894. Johnson and& Johnson began by giving medical products to mothers who had just given birth, resulting in the Babybaby powder becoming a trusted and essential part of the American household. The company released Johnson’s Baby Powder the following year, the. The powder is made of 99.8% Talc, with an added fresh scent. The fresh scent is now so embedded in American life that it is tied to how babies should smell.