THE POWER OF AN OPTIMIZED LINEKEDINLINKEDIN PROFILE
▶ Greatly increases the number of people that want to CONNECT with you
▶ Builds rewarding relationships with future and current clients
▶ Showcases your expertise and credibility as a high-level professional

1. PROFILE PHOTO
THIS IS YOUR CHANCE TO MAKE THE RIGHT FIRST IMPRESSION.
You should look professional, confident and approachable.
You can look better in a picture if you is to use most of the frame and leave a small space at the top.
2. Background Image
Please don't use the default image from LinkedIn!
Instead, feel free to include the company's logo, your product, what are the benefits from your service or product and if you have a specific promotion or event you want to highlight, you can also place your banner here.
BONUS TIP
A professional photo can result in 14 TIMES more profile views!
3. HEADLINE
It should grab your reader’s attention and compel them to READ MORE! Make sure to include keywords/terms that make it easy for others to identify your industry and your role and at the same time, clearly, show your expertise.
4. CONTACT INFO
Web SitesWebsites and Contact Information provide your reader with the ability to visit your website, portfolio, email or call you. Don't forget to customize your LinkedIn URL to make it easier for people to find YOU.
5. WORK EXPERIENCE
If you have a work history that compliments what you are currently doing, that's great!
But, don't feel like you have to include everything you have done for the past 10 years.
In this section, if you can, include keywords that your target audience is using to find
someone with your professional experience. It can GREATLY help your profile's visibility.