Jenny,
I would like to discuss with you how Apple has succeeded atin content marketing. Each year Apple comes out with a better product than the year before in order to the keep customers buying them. Apple makes it a priority to put the customer first and not the product. When Apple is for when they are trying to sell a product, they find stories about people who have used and are still using the product. For example, in 2014, they displayed on their iPad homepage, "what will your verse be?be", which stated that everyone has something to share in the world. The AD displays how people are using their iPad to share their stories with the world around them. Another way, that Apple has had success in content marketing is that they don’t have elaborate and complex websites or ads. They leave everything in a simple format, to give the customers what they want to know, and don’t include the rest that would confuse them. Essentially, Apple keeps everything simple, and that is what customers like. Even Appletheir billboards are simple, for they just include a picture of the product and the name.