The purpose of this paper is to analyse and interpret the meanings of the lexeme googeln (eng. google) and its use in the contemporary german language. We present the etymology of this word, starting with the name of the company; firstly named by this lexeme simbolizsing the intention of its functioning,. tThen we proceed with the meaning of this lexeme as a verb that indicates something more then just an activity and then the development of this word as a common noun and/or a verb. The use thatof this word made in these language systems is imposing and galloping. Its appearance in the German language could be interpreted as anglicism and/or neologism, but despite that, in the English and German language system this word still exists in its use as a brand name, that is generally accepted and understanooda ble fory the wider population.
The question is not whether, but how this lexeme integratesd itself into the language system. In this paper the specifics of this lexeme in terms of word formation, phonology and graphematics are going to be analyzed.
In terms of the lexicalization of the naming with this lexeme, we accept and review the stages of the use of this word given by Latour S. (1996). According to Latour S., in the first place is the use of the name in form of personalization, the same name can be further be used for naming/describing a type of product/brand (so called banalizing), and as the highest stages of banalizing is the use of the named things as a verb. In the next analyzsed macterialon of this paper, we will try to show if and how much this stands will prove ithemselvesf.

key words: googеln, anglicism, neologism, language integration